ITN’s Bollywood channel to appear on YouTube

News provider ITN is all set to launch a channel on the video sharing website YouTube.

ITN On, which is a division of ITN multimedia, will provide Bollywood, sports and film related programming. The Bollywood content will include a weekly gossip show called ‘Bollywood Insider’, presented by Sunrise Radio’s Suzi Mann.

An average of five entertainment clips – the same as are provided by ITN On to customers such as MSN, Yahoo!, Virgin Mobile and 3 – will be posted on YouTube each day.

Nicholas Wheeler, the managing director of ITN On told MediaGuardian, “As a leading producer of high-quality video content for online and mobile platforms ITN On sees YouTube as a key partner for making our entertainment and sports content available to end users.”