It’s finally been confirmed! With only hours to go to

the big India vs Australia test matches starting

tomorrow, a broadcaster in the UK has been

selected. Setanta Sports, which is available on Sky

Digital channel 435 will screen the upcoming India

matches over the next six weeks.

This news will come as a major blow to the UK Asian

channels who were hoping to walk away with the TV

rights. It is not known how much the Irish broadcaster

Setanta Sports has paid for the exclusive deal.

The UK TV rights reserved by Setanta Sports includes all

upcoming India matches up to December. India’s test

matches against Australia (beginning tomorrow), South

Africa (in November) and the One Day International

against Pakistan (also in November) will be screened on

Setanta live and exclusive. In India, national

broadcaster Doordarshan will telecast the matches.

By December it will be confirmed if ZEE Network has won

the rights to all India matches ’til 2008. An ongoing

court case is currently in ZEE’s favour. Setanta Sports

is charging 14.99 per test series. It is available

on Sky Digital EPG 435.