In a surprising twist of events, ZEE TV slipped to No.5, while Sony TV rose to No.3 and Star Plus remained the most watched Hindi entertainment channel in latest India ratings (Urban) for Week 35 of 2018.

Star Plus continued to surge in ratings with 449.550 million Impressions, followed by Colors with 394.991 million Impressions and Sony TV with 360.006 million Impressions. At No.4, Sony SAB TV with 352.310 million Impressions and ZEE TV in fifth with 351.980 million Impressions.

The top shows in the Urban sector were ‘Naagin 3’ on Colors with 8.805 million Impressions, followed by ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus with 8.180 million Impressions and ‘Taarak Mehta Ka Ooltah Chashmah’ on Sony SAB TV with 7.434 million Impressions.

In the Rural sector, ZEE Anmol was the biggest Hindi entertainment channel with 565.647 million Impressions, followed by Star Utsav with 442.493 million Impressions and Sony Pal with 414.559 million Impressions. At No.4, Rishtey delivered 368.835 million Impressions and Dangal TV in fifth with 352.099 million Impressions.

The top shows in the Rural sector were ‘Kumkum Bhagya’ on ZEE Anmol with 8.148 million Impressions, followed by ‘Taarak Mehta Ka Ooltah Chashmah’ on Sony Pal with 6.076 million Impressions and ‘Zindagi Ki Mehek’ on ZEE Anmol with 5.975 million Impressions.

In combined Urban & Rural data, ZEE Anmol led overall with 699.774 million Impressions, followed by Star Plus with 650.282 million Impressions and Star Bharat with 624.084 million Impressions. Star Utsav was placed in fourth with 617.438 million Impressions and Sony Pal next with 589.461 million Impressions.

The top shows in the combined data were ‘Naagin 3’ on Colors with 13.612 million Impressions, followed by ‘Kundali Bhagya’ on ZEE TV with 12.245 million Impressions and ‘Kumkum Bhagya’ on ZEE TV with 11.603 million Impressions.