India ratings: Star Plus stays ahead of Colors

With competition heating up in the India television market, Star Plus has remained the clear No.1, according to latest figures from BARC India for Week 36 of 2016.

Looking at data for the Urban market, Star Plus delivered 499 million Impressions – clearly ahead of Colors, which was at No.2 with 393 million Impressions. ZEE TV got closer to Colors with 326 million Impressions. Life Ok was in fourth with 270 million Impressions and Sony SAB TV in fifth with 269 million Impressions.

The next tier consisted of Sony Entertainment Television with 266 million Impressions, followed by &TV with 152 million Impressions, ZEE Anmol with 110 million Impressions, Star Utsav with 102 million Impressions and Sony Pal with 97 million Impressions.

The top show in the Urban market was ZEE TV’s new supernatural thriller ‘Brahmarakshas’ with 6.9 million Impressions, followed by ‘Saathiya on Star Plus with 6.9 million Impressions and ‘Kumkum Bhagya’ on ZEE TV with 6.8 million Impressions.

In the Rural market, ZEE Anmol stayed on top with 376 million Impressions, followed by Star Utsav with 333 million Impressions and Sony Pal with 285 million Impressions. In fourth place was Rishtey with 255 million Impressions and ZEE TV was at No.5 with 253 million Impressions.