India ratings: STAR Plus replaces Colors on top
STAR Plus has topped Colors from the top spot, first time this year, according to TAM India viewership data for Week 9 of 2010.
STAR Plus has scored a TRP of 300 after riding on the success of its current line-up of existing shows like ‘Yeh Rishta Kya Kehlata Hai’ (7.1 TVR), ‘Bidaai’ (6.9 TVR), ‘Sabki Ladli’ Bebo (3.2) along with new shows that have recently been launched like ‘Pratigya’ and ‘Behnein’.
Anupam Vasudev, EVP, STAR India, says, “We do not think that leadership is a weekly game, and are committed to consistently creating great content. We are happy that STAR Plus viewers love the current exciting line-up of shows like Yeh Rishta, Bidaai & Sabki Ladli Bebo, while appreciating the new shows like Pratigya and Behnein. STAR Plus has always been known for its superlative story-telling and our shows depict the changes that are taking place in the society today, with a healthy dose of realism, optimism, social concerns, edginess, and humor.”
Colors wasn�۪t far behind with 286 GRPs, down from 307 in the previous week. ZEE TV is in third with 246 GRPs.
Sony Entertainment Television Asia went down slightly by 16 GRPs to 139 GRPs and NDTV Imagine, remained steady with 123 GRPs. SAB went down to 77 GRPs.
