India ratings: Star Plus extends lead further

Star Plus touched a three-year high after its fiction shows ‘Yeh Rishta Kya Kehlata Hai’, ‘Diya Aur Baati Hum’ and ‘Saathiya’ outperformed rival shows, according to TAM data for Week 47.

The channel led with 560 million TVT with a relative share of 23.30% (last week 529 million TVT with 22.03% relative share). Its top running show ‘Diya Aur Baati Hum’ crossed 12 million TVTs to become the highest ever rated show during the digital switch.

Colors, which improved its performance this week was at number two – boosted by the premiere of film ‘Boss’ starring Akshay Kumar. It garnered 8.6 million TVTs.

ZEE TV was in third place with a Gross TVT of 433 million and a relative share of 18.02% (last week 440 million with 18.33% relative share).

Star Life Ok next with Gross TVT of 335 million against last week�۪s 340 million. The relative share was at 13.94% in Week 47 against 14.16% in the previous week.

Sony SAB TV was in fifth with 308 million TVT and 12.82% relative share (last week 316 million TVT and 13.14% relative share).

Sony SAB TV was in sixth losing another 29 million viewers, with Gross TVT of 269 million. The channel had a relative share of 11.19% relative share (last week 298 million TVTs with 12.40% of relative share).