The latest TAM viewership data for Hindi entertainment channels in India is out and shows STAR Plus back on top.

Whilst the margins between the three big guns – STAR Plus, Colors and ZEE TV are small, the Rupert Murdoch owned channel sits in pole position with 288 GRPs.

Colors is at number two and has managed to grab 267 GRPs, with ZEE TV in third place with 256 GRPs.

NDTV Imagine comes next with 138 GRPs. Sony Entertainment Television Asia is back at number five with 121 GRPs.

Other numbers include SAB TV with 69, STAR One in seventh with 50, Sahara One with 31, STAR Utsav with 26, 9X with 17 and Real with just 9.