Star Life Ok has managed to overtake Colors in the latest round of India ratings, according to official data from TAM for Week 22 of 2014.
Star Plus remained the market leader with 655 GVTMs – losing 44 TVM since last week. In total, Star Plus delivered 655 GTVMs with relative share of 27.72% (last week 699 TVM with 29.63% relative share).
ZEE TV remained in second adding 13 TVM and recording 400 GVTM and a relative share of 16.93% (last week 387 TVM and 16.41% relative share).
For the first time, Star Life Ok moved up to third place with 365 GVTM with a relative share of 15.45% (last week 333 TVM and 14.12%).
Colors slipped to fourth with 347 GTVM and a relative share of 14.68%. (last week 360 TVM with 15.26% relative share).
Sony Entertainment Television Asia was in fifth with 340 TVM and a relative share of 14.39%. (last week 313 TVM and 13.27% relative share).
Sony SAB TV was in sixth with 256 TVM and a share of 10.83% (last week 267 TVM TVM and 11.32% relative share).