Within a year of its launch, the factual entertainment channel Sony BBC Earth has emerged as the No. 1 channel in the Metros as per the latest BARC numbers*. This makes Sony BBC Earth the fastest growing channel in the infotainment category.
From being the No. 6 channel when it was launched a year ago, the channel has seen a steady increase in viewership that is clearly reflected in its performance. Sony BBC Earth stands at no. 1 position with 22% market share backed by a strong distribution network, strategic content line-up and robust marketing innovations.
The channel is celebrating this achievement with New York Times bestselling author, renowned TV presenter and award-winning medical journalist Dr. Michael Mosley.
Dr. Mosley is an India-born international legend with a zeal to bring science to life. He conducts experiments on himself to give definitive answers to health-related questions and has busted many myths related to food, fitness and health. His shows, ‘Trust Me I’m a Doctor’, ‘Meet the Humans’, ‘The Truth about Exercise’ etc. are extremely popular internationally and air exclusively in India on Sony BBC Earth.
Adding to the celebration was the presence of fitness and healthy-living expert, Shilpa Shetty. Experts in their fields, both Shilpa and Michael together bust some long-standing myths related to health and fitness that help in leading a vigorous life.
Tushar Shah, EVP and Business Head, English Cluster, Sony Pictures Networks India said, “Our strategy of keeping Sony BBC Earth a pureplay factual entertainment channel, in a category that is driven by entertainment, has worked very well, making us the # 1 channel in the Indian metros, within a such a short time-span. I am grateful for Dr. Mosley’s presence as we celebrate this achievement together. His insights will surely benefit our Indian viewers just as they have done internationally.
Dr. Michael Mosley, Medical Journalist, TV Presenter, Author added, “I was born in India, and lived the first few years of my life here. I’m very excited to be here again, seeing it from a different point of view, and talking about common health and wellness issues and myths. I hope that the latest series of Trust Me I’m a Doctor will resonate with Sony BBC Earth viewers and provide them with information that will help them live better, healthier lives.”
Shilpa Shetty, Healthy living expert said, “It is an honor to share notes and expertise with an India born, international legend. Dr. Mosley’s views, shows and experiments reaffirm my beliefs in the power of our traditional Indian ways of living. I am looking forward to seeing more of his shows and other content on Sony BBC Earth.”
*BARC TG: 15-40 AB Market – All India 1Mn+ Period – Week 8-11, 2018 (All Day)