Riding high on its consistent performance since its launch, &Privé HD has secured the top position this week with 56% market share (22-50 NCCS A, Mega Cities). The channel is also leading the pack in the premium English movie category for 4 consecutive weeks with a 41% market share. The BARC report also states that amongst the top 5 movies this week, four aired on &Privé HD – ‘Nine’, ‘Million Dollar Baby’, ‘The Terminal’ and ‘Hugo’ garnering 48 GTVTs.
Speaking about the same, Aparna Bhosle, Business Cluster Head – Premium & FTA GEC channels, ZEEL shared, “We are overwhelmed with the response we have received for &Privé HD. We are thrilled that the channel has garnered such rave reviews and the numbers further validate audiences’ appreciation for nuanced cinema. We have a great line-up of premieres and properties for the year ahead which we are sure the audiences will appreciate and enjoy.”
With the brand tagline of ‘Feel The Other Side’, &Privé HD has been presenting critically acclaimed movies for its non-conformist audiences who wish to go beyond the superficial. For 2018, the channel will be bringing Indian television premiere of movies like ‘The Post’, ‘Call Me By Your Name’, ‘Molly’s Game’, ‘7 Days in Entebbe’, ‘The Boy with The Top Knot’, ‘Roman J. Israel, Esq’ and ‘Marshall’ amongst others.