Hindi entertainmentchannels have witnessed their first significant impact from the Indian Premier League.
According to data for Week 15 of 2012, most of the channels have seen a dip in the ratings but with no change in the pecking order.
Star Plus remained the market leader with262 GRPs (last week 271). Sony Entertainment Television Asia was in second with205 GRPs (last week 211). Completing the Top Three, in third was ZEE TV with192 GRPs (last week 211).
In fourth was Colors, which again has fallen below the 200 mark. It registered190 GRPs (last week 203)
In the bottom tier was SAB TV in fifth with122 GRPs this week (last week 125). Life Ok was one channel that was largely unaffected by the IPL. It touched85 GRPs (last week 80).
Imagine TV, now on its way out went sliding down registering just57 GRPs (last week 64).