The Indian Premier League opened to a record start for host broadcaster, MAX in India.
The fourth season of the IPL, which kicked off on Friday 8th April, saw the battle between Chennai Super Kings and Kolkata Knight Riders reach a staggering rating of 7.14 TRP for the All India, C&S 4+ audience. The opening ceremony generated a 3 TVR earlier in the day.
The opening match of last year’s IPL had recorded 5.9 TVR.
Sneha Rajani, Senior Executive Vice President and Business Head said, ���We are extremely ecstatic to see this very encouraging start to the IPL 2011. It�۪s truly bigger and better than all its previous seasons. The opening match witnessed a great contest and I�۪m confident that this will be another phenomenal year for the IPL as the tournament progresses.”