ZEE TV’s new reality show ‘Dance India Dance’ has had a record high start in ratings released by TAM for Week 13 of 2015.
The popular show got the biggest ever ratings for a non-fiction show on Indian television in the last two years. It delivered 9.4 TVT, just behind ‘Kumkum Bhagya’, which remained India’s most watched Hindi entertainment show with 9.5 TVT. The strong line-up of shows gave ZEE TV a huge push and helped it pass the 400 GVTM mark again.
Despite this, Star Plus remained the dominant player with 598 GTVM (last week 624 GTVM), followed by Colors with 452 GTVM (last week 457 GTVM) and ZEE TV in third with 412 GTVM this week (last week 394 GTVM).
The next tier saw Life Ok in fourth place with 289 GTVM (last week 302 GTVM), followed by SAB TV with 282 GTVM this week (last week 275 GTVM), Sony Entertainment Television Asia in sixth with 222 GTVM (last week 201 GTVM) and &TV was up to 101 GTVM this week (last week 99 GTVM).