India’s leading media conglomerate, ABP News Network, has once again earned the absolute trust of viewers by attaining the top-most position in terms of viewership. On the day of Janta Curfew, ABP News Network was the most preferred News network in India with 149.1 GVMs (Source: BARC, TG-NCCS 15+, Mkt – All India, 22nd March 2020, Full Day GVMs). ANN also acquired #1 position during PM Modi’s address to the nation on 24th March, 2020 with 17.5m impressions. (Source: BARC, 15+, All India, 24 March 2020, 20:00 – 20:30).
During these challenging times, ANN has been on the frontlines in delivering every piece of information to the viewers through specially-curated shows. ABP News has taken special programming initiatives such as ‘Sachchai ka Sensex’, to apprise the viewers about the facts, eradicate fake news, and debunk myths on COVID-19. Another special segment on ABP News called ‘Ghar Ghar Big Boss’ was telecast to subtly share a message on social distancing & staying home. Owing to the popularity of these unique shows, ABP News touched 217 Mn Viewers at All India Level (Source: BARC, 2+, All India, Wk 12, 2020).
Putting the viewers’ questions and concerns first, ABP News has also provided the most immediate and accurate information to the audience.
The regional channels of ANN, i.e. ABP Majha, ABP Ananda, ABP Asmita, and ABP Ganga have been equally pertinent in attaining this massive viewership. In this light, ABP Majha curated unique shows like ‘Corona Parishad’ to impart knowledge to the viewers. ABP Ganga showed an engrossing segment called ‘Corona Ke Karam Yodha’ on the unsung heroes of COVID-19. And ABP Asmita conducted educational lectures by experts for 9th standard students on Science, English, and Math, which were telecast from 14:00 to 15:00 from 19th March to March 28th on the channel. Furthermore, the Honourable Chief Minister of Gujrat, Mr. Vijay Rupani, also appreciated ABP Asmita’s coverage on COVID-19.