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IN10 Media Network announces launch of kids channel, Gubbare

With a distinguished line-up of broadcast businesses, IN10 Media Network is rapidly emerging into a prominent player in the television entertainment sector. Currently, channels by the network comprise: EPIC TV – India Ka Apna Infotainment, ShowBox – Apna Music, Apna Swag and Filamchi – Filman Ka Laalchi. Today marking Children’s day, the media and entertainment company strengthens its position and ventures into the kids’ entertainment space with the launch of new premium Hindi channel, Gubbare – Masti Ke Phuwarre.

For the young viewers between the age of 2 to 14, Gubbare delivers non-stop entertainment and fun-learning through exciting animation series and movies. With Masti Ke Phuwarre as its brand tagline, the programming celebrates magic, mischief and merrymaking – elements that promise endless joy and cheer in the lives of kids.

As per recent BARC data, kids’ entertainment continues to be one of the leading genres in terms of viewership in the Urban Hindi Speaking Markets.

Commenting on the launch of the new channel, Aditya Pittie, Managing Director – IN10 Media Network said, “At IN10 Media Network, we are focused on building scalable businesses and strategically expanding our footprint in the industry. In our country, television continues to be a primary viewing platform for kids’ entertainment among most households. We are excited to launch Gubbare on Children’s day and build an affinity with kids through the channel’s distinctive and exciting programming.”

Gubbare offers wholesome entertainment for kids and provides a platform for brands to associate with and reach out to their target audience. The content line up along with engagement synergies through marketing initiatives such as the ‘Gubbare Kids Club’, provides innovative ways for brands to engage with kids and create a level of interactivity. Fresh approach to content gives advertisers an opportunity to align with new characters and shows.

A 24-hour kids channel, Gubbare’s library offers an eclectic mix of innovatively-told stories and fascinating characters, spinning tales of adventure, thrill, comedy, learning, etc. Transcending cultures and countries, the current programming includes a mix of Indian animation like ‘Appu – The Yogic Elephant’, ‘Love U Ganesha’, ‘Chhota Hatim’ and ‘Seven Monsters’, as well as introduces ‘Billa Jasoos’, ‘Marcus Khiladi’, ‘My Bhoot Friends’, ‘Leo & Tig’, ‘The Dabangg Girls’, ‘Atchoo’ to the Indian audience on the channel. Apart from series, the channel will also telecast animated movies on weekends.