To mark 20 glorious years of broadcasting in the UK, ZEE Network took the opportunity to announce the launch of its new channel &TV in the UK market, attended by Bollywood superstar Shah Rukh Khan.
Khan who flew over to London from the shoot of his latest film ‘Fan’ in Croatia, said he was “thrilled to officially launch the new channel along with Mr. Punit Goenka”. He also shook a leg to few of his chartbuster songs, in the awesome medley put together by the Shiamak Davar London dance troupe.
Commenting on the 20 years celebration, Punit Goenka, MD & CEO, ZEEL, said, ���We are proud to be a medium through which Indians living abroad have stayed connected to their roots back home all these years and we will continue to entertain and engage audiences with a unique blend of high-quality and innovative programming�.
On the launch of the new channel &TV he said, ���&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. We are certain that with the launch of &TV, we will capitalize on further such opportunities to build a robust entertainment bouquet and march ahead towards achieving the global ambitions set for the company. Finally we are so proud to be working with Shah Rukh Khan on our flagship show India Poochega ��� Sabse Shaana Kaun – Mr Khan has poured his heart and soul into the show and we know it will bring great joy to our European audiences.�
Neeraj Dhingra, ZEE Network Europe CEO, said, ���ZEE TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. We are certain that with the launch of the contemporary channel &TV, these ties will strengthen. The channel promises multi-dimensional content and a strong line-up of entertainment and reality shows, and we are beyond excited to have Shah Rukh Khan as the host of our flagship entertainment programme. We are certain that the audience will enjoy seeing a different side of their superstar!�
&TV launches on Monday 6th April at 19:00 in the UK. It will broadcast free-to-air on Sky Digital channel 795. It will also be available on Virgin Media.
In Pictures: Shah Rukh Khan attends &TV UK launch