revealed on BizAsia.co.uk a few weeks ago, NDTV Imagine will be launching its new reality TV show ‘Meethi Chhoorii’ later this month.

In this unique and entertaining new show, a revolving panel of eight celebrity women will have to face up to the reality of how their peers actually perceive them. In every episode, the panel is presented with a juicy question and they are then asked to rank each other in a descending order, i.e. from the least preferred candidate present amongst them to the most preferred.

The celebrity panel will include the most popular ladies from Indian television like Ragini Khanna, Urvashi Dholakia, Rakshanda Khan, Mona Singh, Neha Marda, Karishma Tanna, amongst others.

Shabbir Ahluwalia and Jay Bhanushali will host the show.

Commenting on the launch of the show Harsh Rohatgi, Head Content and Communication at Imagine, says “Meethi Chhoorii No.1 has all the ingredients to deliver a complete entertainer that will resonate very well, especially with our younger audiences. This is our first adaptation of a very popular international TV format from Turner and we are equally excited to be working with SOL Productions to deliver yet another reality path breaker from Imagine.”

Fazila Allana, Producer SOL Productions says, “Imagine has always dared and gone beyond conventional programming concepts presenting them in the most creative manner. Meethi Chhoorii No.1 is an enticing and engaging show. It is undoubtedly one of the most interesting reality formats on the market. After the success of Swayamvar Season 1 & 2, we hope to recreate magic together once again.”

‘Meethi Chhoorii No.1’ starts on Saturday 21st August and will air weekly at 19:00.