ICM Partners support Rohena Gera’s ‘Sir’

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After receiving huge acclaim and awards for ‘Sir’ (2018) at multiple film festivals, news has it that film maker Rohena Gera will be getting further support from ICM Partners to take the film further around the world.

According to Variety, ICM Partners will be the sale force behind the social film, in order to distribute it to the UK, USA and Australia. The film focuses on class differences through the love story of a live-in house maid and the rich boy she maintains the house for.

With boutique distribution company Platoon One Films already being involved with the project, it seems there is a lot for the worldwide audience to recognise about the importance of this film. The company’s founder, Shiladitya Bora, was reported expressing, “We believe in the potential of the film as the subject matter is contemporary and relevant, and takes on a social issue, like the Oscar-winning film ‘The Help’ (2011) through a positive story, like ‘Life is Beautiful’ (1997) and ‘Green Book’ (2018).”

Talking about the film, Gera expressed, “We have a very intimate yet hierarchical relationship with the people who work in our homes. I wanted to explore that without being preachy, and a love story allowed me to do that. To push boundaries, but through love and desire not by telling people what to think.”

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