Hum TV’s ‘Jago Pakistan Jago’ rapped by Ofcom

Hum TV Europe’s morning magazine show ‘Jago Pakistan Jago’ has been rapped by Ofcom after a viewer complained of incorrect product placement.

Hum TV confirmed that the inclusion of references to the brands, Brite and Origins, in ‘Jago Pakistan Jago’ (June 2014), had been subject to a separate commercial arrangement between each brand and Hum TV (Pakistan), which is part of HUM Network and had produced the programme.

Hum TV said it took its broadcast responsibilities very seriously and had implemented a new compliance process to avoid recurrence, under which ���the UK version of Jago Pakistan Jago [would] not be aired within 4 hours of the original live transmission in Pakistan, but [would] instead be scheduled … 28 hours later, effectively the next day�۝, to ���allow editors in Pakistan more time to re-version the programme for UK broadcast�۝.

Ofcom welcomed the new compliance process Hum TV had implemented to avoid recurrence but found it in in breaches of Rules 9.9, 9.10 and 9.14 of the Code