India’s leading streaming giant, Disney+ Hotstar has confirmed that it will stream its popular fiction ‘Ghum Hai Kisikey Pyaar Mein’ one week ahead of its television airing.
The show, which sits at No.2 in India and UK ratings, will now stream six episodes ahead of its telecast, in a move to lure viewers to the popular platform.
Hotstar is expected to roll out a similar strategy for other shows.
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