Health campaigners have urged broadcasters to move junk food adverts to a post watershed slot on UK television, to combat childhood obesity.
Reports say that the World Cancer Research Fund (WCRF) has criticised the government for not doing enough to protect children from “harmful” food marketing. It is worth noting that last year, a review had been undertaken by ministers, which found that the intervention would be ineffective.
Kate Oldridge-Turner, head of policy at WCRF, said, “Our report highlights the vital role that governments play in ensuring that junk food not be actively promoted to children.
“We are calling for the new UK government to take a fresh approach at tackling childhood obesity rates.
“For example, by introducing tighter restrictions on junk food marketing aimed at children that prevent food companies finding loopholes in the current legislation; such as a 9pm watershed on junk food adverts across all media.”
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