H.O.A to handle UK marketing for Kapil Sharma event

Raj Baddhan

Senior Editor

Kapil Sharma's London show
Kapil Sharma’s London show

House Of Advertising has won the contract to handle marketing for the upcoming Kapil Sharma live event, taking place in London in August.

As well as marketing, the media agency will also control media buying for the show. It will kick off with television advertising this weekend on Colors, Hum TV, ARY Digital, B4U Music and Zing. The agency will also be spreading awareness of the event on radio and with outdoor campaigns.

This is the first time that Kapil Sharma will headline a UK concert, along with his on-screen family Ali Asgar, Chandan Prabhakar, Sumona Chakravarti, Kiku Sharda and Sunil Grover. It takes place on Saturday 20th August at the SSE Wembley Arena.

House Of Advertising beat other agencies to win the exclusive contract.