Asian FX

Asian FX
Asian FX

Two former employees from the now defunct Club Asia radio brand have joined hands with Surjit Ghuman for the 963/972AM radio licence in London being advertised by Ofcom.

Ash Kavia, Yasir Bokhari, along with music producer and radio personality, Jackal, will collaborate to help put the application forward for the service to be known as Asian FX.

Kavia worked for nine years at Global Radio, owners of Capital FM and Heart, and Bokhari went on to work for the world۪s leading radio advertising revenue generating consultancy, NRS Media and most recently launched the first 24/7 multicultural radio station in Norway, Voxlo Radio. Both Ash and Yasir also own and run their own media agencies.

Managing Director of Panjab Radio and Asian FX said, I۪m very glad that Yasir, Ash and Jackal have decided to come onboard for this project. They were both pioneers in crafting the brand which is still talked about today. With their expertise and mainstream experience, I believe we have a very strong team to acquire the 963/972AM radio licence.۝

Bokhari added, I’m really looking forward to working with Surjit and the team. Surjit has a proven track record in broadcasting and been running Punjab Radio for 14 years. Having worked with the 963/972AM frequency whilst at Club Asia, I know what it takes to make this licence a success.”

Kavia said, When the opportunity came along to win the 963/972AM licence again, I didn’t hesitate for a second. I was part of the team that won the licence back in 2003 and I know what it is going to take to win it again.۝

Jackal commented, “I have been very close to Surjit Ghuman from the very beginning of Panjab Radio and this working relationship allowed me to launch Hot Asia Jamz, an online station aimed at a younger Asian audience. With Yasir and Ash joining the team it made only sense to combine our efforts to win this radio licence.”

Incidentally, the 963AM and 972AM frequencies previously were the home of Club Asia before it fell into administration 2009. At that time, the frequencies were bought out administration by Sunrise Radio Group.

Asian FX has just launched a survey on radio listening behaviour for London۪s South Asia community. The survey can be found here. www.asianfx.co.uk