The editor at the Eastern Media Group (The Sikh Times / Eastern Voice) – Gurjeet Bains launched the first ever British Asian Hafta (BAH), which is being dubbed as ‘a celebration of British Asian success’.

It takes place in Birmingham later this month. Over a stretch of two weeks, the achievements of British Asians will be showcased across various events taking place during 27th October 9th November.

Councilor Alan Rudge launched the BAH initiative in June, Tim Walley, the general manager of Bullring inaugurated the project at the Bullring on the 8th October.

The organisers aim to have up to fifty events during BAH, kicking off with an Awards Dinner on the 28th October at the ICC – the cr̬me of the British Asian businesses will take centre stage on the glamorous evening hoping to bag an award; it promises to be a night to remember!

The exclusive one-off anthem for BAH was also launched; the tune was written and produced by Taz from Stereo Nation and features an impressive line-up of leading artists on the track ‘One Nation’ will tell a exclusive story of cohesion.

Mukhtar Sahota from the ‘Sahota Brothers’ who has hit albums like ‘Unpredictable’ and ‘Jogi’ to his credit, unveiled the face of BAH.

According to a press release, there are absolutely no age barriers in applying, from babies to grandparents. The stunning fashion show will feature a controversial element; using some models with slight impairments, giving everyone the equal opportunity to be a star for the night. The fashion show will also showcase turbans, chunni۪s and hijabs.

The BAH will also be scouting for winners as there are six awards up for grabs including Most Diverse Company; Male and Female Category for Best Employee; Male and Female Category for Best Employer; and finally someone of huge accolade will be in the running for the Pioneer Award.

BBC presenter Satnam Rana said at the press conference, “I think it۪s absolutely fantastic having a BAH, here in the heart of England, because Birmingham is multicultural when it comes to communities, food and entertainment. We really are the hub of it and what we don۪t do is shout about it enough, we should all be celebrating our successes and embracing all our cultures.”

The public space in BBC Mailbox will also be inviting the public to bring in their photos of what depicts British Asian lifestyle for an artistic montage.

BAH has been launched under Women of Cultures whose core aim is to empower women of minority communities, giving leadership skills along with direction to overcome any issues, concerns or problems they may face both in their professional and personal lives. Ultimately Women of Cultures aims to direct these women in becoming model citizens of Britain.

Hosting the event will be Gurjeet Bains, CEO for the organisation, she said: “Asians have contributed to British life in every aspect, their culture and music have already made significant inroads, their entrepreneurial skills are unique and the drive to succeed is exceptional.”

“This success has never been accredited before, we feel it۪s time to celebrate the significant contribution, our sponsors have enabled this to happen.”