It’s been a quiet phase in terms of programming on the ZEE TV front but all that is set to change come March with a brand new blockbuster drama Sindoor.

Sindoor is only one of many new big shows being unveiled in the next few weeks. It is already being billed as the new channel driver when it launches in India in the middle of March and in the UK on Monday 28th March.

The USP of the drama will be its mammoth starcast, which includes ZEE TV’s former soap stars from Kohi Apna Sa, Manshaa and Kammal. Sindoor as the name suggests Sindoor will primarily be targeted to the female audience with subjects being tackled for the male spectators too.

Sindoor is being lined up to replace the floundering Tum Bin Jaon Kahan, which bids adieu on the 22nd March. March is shaping up to be a huge month for ZEE Network for several reasons: 1. Celebrates ten years of broadcasting in the UK, 2. ZEE Cine Awards in London, 3. ZEE launches its Alpha Gujarati channel in the UK.

Biz Asia will also be revealing ZEE Network’s big movie line-up soon for March, which includes some of the best movies it has acquired of recent time such as Aitraaz, Insaan, Mujhse Shaadi Karogi, Ishq, Pyar Kiya To Darna Kya and Kuch Naa Kaho.