EXCLUSIVE: Prime TV unveils new look & shows

British Pakistani entertainment channel, Prime TV has exclusively unveiled its new branding and programming shift on BizAsia.co.uk.

From Tuesday 1st November, Prime TV will undergo a huge on-air revamp, which will include a new logo and programming. This will be the biggest change since 2005 for the channel since it last changed its avatar.

On the programming front, Prime TV has inked an exclusive deal with popular Pakistan broadcaster Express News, which will shows syndicated for its UK viewers.Express news is currently one of the biggest media conglomerates in Pakistan. A news group which has revolutionised the media industry in Pakistan bringing people�۪s perspective to the globe through a blend of 24/7 live newsfeed, hard hitting talk shows, political satires and reality shows based on unbiased investigative journalism.

Prime Television is also set to revamp its entire outlook through a fusion of dramas, tele-theatres, soap operas, music, movies, sitcoms, fashion, cookery, sport segments and reality shows.

Prime TV broadcasts free-to-air on Sky Digital channel 792.