Regional language broadcaster Eenadu TV’s (ETV) deal with Sony TV’s parent company Multi Screen Media has fallen through after months of negotiations.

However, there could be some reprieve for ETV as rival Network18 Group has begun talks about inking a possible deal.

According to Business Standard, Network18 Group is likely to merge ETV۪s bouquet of 11 regional channels and one Telugu news channel with itself through a share swap.

If this deal goes through then Network18 Group would get exposure nationwide on the regional TV front. It will take on Star’s four channels and ZEE Network’s eight regional channels.

Network18 Group already has a distribution tie-up with Tamil broadcaster, Sun Network. The promoters owned 58.5 per cent in Network18 as of September 2011.