DS Group ropes in Priyanka Chopra as brand ambassador

Recently, Priyanka Chopra has been named as the brand ambassador of Rajinigandha Silver Pearls from the house of DS Group.

Chopra features in a new 60-second television commercial for the Group. It celebrates the little gestures of goodness that people make despite a hectic day-to-day life with the slogan “Achai ki ek alag hi chamak hoti hai”.

According to The Economic Times, Chopra said “I am delighted to have been chosen as the brand ambassador of Rajnigandha Silver Pearls. It is not only a delicious and refreshing product but also a brand that promotes such positive messages, which is something the world really needs.”

The actress, who turned to singing with international singles like ‘Exotic’ and ‘In My City’, was chosen to represent the product “as she is an epitome of a global achiever, and at the same time a grounded and humble person.” Rajeev Jain, Senior General Manager – Marketing, DS Group, said.

The ad film has been created by Dentsu Marcom.