Discovery to launch Discovery JEET in India in February

Discovery Communications India has confirmed that it will be launching its Hindi entertainment channel, Discovery JEET, on 12th February in India.

It has also unveiled the #Hai Mumkin Brandfilm with the voice of Bollywood star Nawazuddin Siddiqui, which gives viewers an insight into the evolution from black and white television to colour. It has been conceptualised by Glitch. See the promo of the channel below:

Discovery JEET has a line-up of differentiated content to make it stand out from the clutter of Hindi channels. Some of the shows confirmed are ‘Swami Ramdev: Ek Sangharsh’, ‘Anjaan’, ‘Khan No.1′, ’21 Sarfarosh: Saragarhi 1897’, ‘Mere Papa Hero Hiralal’ and ‘Man vs Wild with Sunny Leone’.

Sameer Rao, VP-Head of Mass Entertainment-South Asia, Discovery Communications India, said, “Nawazuddin’s story is inspirational, an extra ordinary tale of someone who made it possible with ‘hai mumkin’ attitude. The depth of his voice helps in connecting the viewers with the times gone by and convey Discovery JEET’s proposition.”

“The film took me back to the growing up days when the antenna was ubiquitous; the black & white TV which led to colorful family emotions that played out every evening. Somehow, the fervour for TV is no more the same. It is time to get it right with purpose driven entertainment content for family viewing that Discovery JEET offers,” says Siddiqui on lending his voice for the film.

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