Colors to launch HD feed in USA

Colors’ USA feed, Aapka Colors will be launching a HD version of its channel.

IndiaCast group COO Gaurav Gandhi said, ���US is the first market after India where we will launch the HD service of Aapka Colors. This demonstrates our commitment and focus towards the market. Together with Dish and Sling, we look forward to offering a truly world class viewing experience to our audiences who have contributed phenomenally to the growth of our business in the US.�۝

Dish and Sling SVP international programming Chris Kuelling said, ���We are proud to be the first pay TV provider in the US to deliver Aapka Colors in HD, giving our customers an enhanced viewing experience and delivering on our ongoing commitment to provide high quality, affordable entertainment that connects viewers to their culture. And with Sling, viewers will be able to access Aapka Colors in HD on almost any device including IOS, Android, Roku, Xbox, Amazon Fire and more.�۝

IndiaCast US operations head Sameer Goswami said, ���Aapka Colors enjoys high resonance with the South Asian diaspora in the US and the launch of the HD feed of the channel will further help the brand to get even more entrenched with the local viewers in the region. We will leverage the reach of popular mass media, social platforms, along with in-cinema and out-of-home promotions for the launch of Aapka Colors HD.”

The channel�۪s SD feed is available to subscribers of multiple MVPDs including Dish, Sling TV, AT&T, RCN and Verizon Fios.

Aapka Colors HD launches on Dish Network on channel number 697.

In the UK, Colors has no plans currently to launch a separate HD feed.