Colors has acquired the Stardust Awards, ending its ten-year spell on rival Sony MAX.
For its first year on Colors, the channel has teamed up with Sansui to create a night that will raise the bar of entertainment. Stardust Awards will celebrate the achievements and finesse in film-making that have been achieved in 2014, across more than 25 categories including some newer categories like International Icon of the Year. The star-studded and glamourous awards night is scheduled to take place on December 14th, 2014 at MMRDA Grounds in Bandra Kurla Complex and will be aired on Colors in January 2015.
The Sansui Colors Stardust Awards night will witness the presence of the biggest faces from the film industry who will collectively recreate the most entertaining moments seen on screen during the year gone by. Taking the show to the next level, the event will witness high-voltage acts performed by the film industry�۪s most entertaining and loved actors including Shah Rukh Khan, Deepika Padukone, Saif Ali Khan, Kareena Kapoor, Madhuri Dixit-Nene, Parineeti Chopra, Sonakshi Sinha and Arjun Kapoor among others. The awards function will be hosted by celebrated director Karan Johar and the talented Riteish Deshmukh. These stars will also perform stunning and spectacular acts specially choreographed by the affable Geeta Kapoor that promises to be full of energy and vigor. Further, as the first-ever viewer�۪s choice awards of the year, the Sansui Colors Stardust Awards will recognize and celebrate cinematic excellence that has enthralled viewers across the world from across genres like mainstream action, drama, romance-comedy, as well as filmmakers who have gone beyond convention to explore newer genres of entertainment. The evening will also witness Special Awards being given to those artists whose contribution towards the development of the film industry has made it the global phenomenon that it is today.
Commenting on this unique partnership, Raj Nayak, CEO – Colors said, ���This is our first year of partnership with Stardust and Sansui, and we are collectively working towards creating the biggest and most credible awards show. As the first such endeavour in 2015 to recognize and celebrate the talent that was showcased in the year gone by, we are striving to enhance the scale of the show while making it a more entertaining proposition for our viewers. Together, we are looking forward to presenting a spectacular show that will kick off 2015 with a bang which promises to be the setting stage for a more inspiring year.�
Talking about the association with Stardust, Mr. Amitabh Tiwari, COO, Sansui said, ���Sansui is extremely delighted to present the 12th Annual Sansui Stardust awards in association with COLORS. Sansui is the No.1 Japanese consumer electronic brand in India and this will be our first ever association with Stardust Awards. It goes without saying that this association is very exciting & promising. Both Stardust & COLORS stand for entertainment and brand Sansui exemplifies quality entertainment by offering technologically advanced televisions and mobile phones – hence it couldn�۪t have been better than this! India is all set to witness the most exciting and enthralling awards of 2015. We look forward to a successful and long term association with both Stardust and COLORS.�
Speaking about the awards, Nari Hira, Chairman – Magna Publishing Co. Ltd. said, ���This is the 12th year of Stardust Awards. I am pleased that the scale of the awards will outdo everything we have done before. Thanks to our tie-up with COLORS and Sansui, the show will be the first and probably the biggest event of 2015. Apart from nominees and performances we are expecting attendance from the top league actors, directors and producers from the Hindi film industry. I think this is going to set a new benchmark of quality and showmanship, without doubt it is going to be the best award show of 2015.�
At the Sansui Colors Stardust Awards, executed by Cineyug, the members of the Indian film industry come together to applaud each other�۪s efforts and celebrate the year�۪s most outstanding performances. The glitzy and glamour-filled awards night will see the biggest names in film fraternity come together in support of their friends and contemporaries who have raised the bar of entertainment in 2014.