Colors revamps on-air branding

India’s leading entertainment channel, Colors has refreshed its brand with a new on-air logo.

The channel has subtly tweaked its logo and revamped its packaging. The change was unveiled during this evening’s Golden Petal Awards.

The logo now has a softer blend of pink, orange and yellow, while the font type face is similar but has more clarity.

Incidentally, Colors last changed its logo during Golden Petal Awards back in December 2011.