Colors Cineplex to premiere Hrithik-Saif film ‘Vikram Vedha’
Colors Cineplex has announced the television premiere of ‘Vikram Vedha’ starring Hrithik Roshan and Saif Ali Khan.
Rohan Lavsi, Business Head – Hindi Movies Cluster, Viacom18 says, “Vikram Vedha tells a tale of a celebrated cop, who sees the world in black and white and a dreaded criminal, who will make the former question his worldview. We are delighted to bring this entertaining action-thriller to the audiences, as we continue to strengthen our library of blockbuster films. This film bolsters our endeavour to offer gripping and unmissable movies to our audiences. Adding another accolade to this action-thriller, Hrithik Roshan’s exceptional performance in Vikram Vedha has earned him the Best Actor at IIFA awards.”
Produced by Jio Studios, Friday Filmworks, Reliance Entertainment, T-Series Films, and YNOT Studios, the harrowing action thriller ‘Vikram Vedha’ is spearheaded by megawatt stars, including Hrithik Roshan, Saif Ali Khan, Radhika Apte and others. Directed by Pushkar-Gayathri, the film captures a faceoff between an honest police officer and a dreaded gangster, who surrenders voluntarily but has a riveting story to tell the former. Packed with unpredictable twists and a rollercoaster ride of morals, ‘Vikram Vedha’ is sure to leave you at the edge of your seat and eager for more.
Saif Ali Khan expressed his excitement for the world television premiere of ‘Vikram Vedha’ saying, “Vikram Vedha was loved by the audiences for presenting two opposing perspectives of right or wrong. Driven by a moral problem, action and unexpected twists, this movie will now be accessible worldwide to a wide range of viewers. This film demonstrates how challenging it can be to alter one’s point of view of good and evil. The action thriller will air this Sunday on Colors Cineplex.”
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Ahead of the innovation curve, Colors Cineplex has devised a comprehensive marketing and digital strategy to spark excitement among the audience. The channel planned an attention-grabbing activity carried out by roping in a real-life encounter specialist Mr. Ravindranath Angre, an ex-encounter specialist, Mumbai Crime Branch. Interviewed by famous TV personality Shefali Bagga, Mr. Angre will be seen sharing real-life encounters and the relentless pursuit of criminals, creating a parallel between his earlier professional life and the film’s storyline. His insights connected with the film will be featured on all the digital platforms of Colors Cineplex and Shefali Bagga, further enhancing the realism and excitement surrounding Vikram Vedha.
‘Vikram Vedha’ will air on Colors Cineplex India on Sunday 9th July. A UK telecast is yet to be confirmed.
