Colors becomes first to use Sky AdSmart to promote ‘Bigg Boss 11’


As a first amongst Asian TV channels in the UK, Colors will promote the biggest Indian reality TV show, ‘Bigg Boss 11’, using targeted advertising technology, Sky AdSmart.

Hosted by Salman Khan, the ongoing season of the show has already created waves across weekday and weekend ratings for
the channel.Sky AdSmart’s expertise in geo-targeting households enhanced Colors ability to reach out to the ideal audience for the channel. The platform helps cherry-pick audiences using thousands of combinations from age, location or lifestyle and Colors will be using it to advertise to key London areas.

Govind Shahi, Business Head, IndiaCast, Americas, Europe, APAC & India Outbound said, “We have always believed in attempting innovative means to talk to our viewers, be it through the path breaking content we produce, or impactful advertising. Sky AdSmart over the years has proven success records across various genres and I am sure that this activity will further strengthen our marketing campaign.”

Graeme Hutcheson, Director of Sky AdSmart and Digital at Sky Media said, “It is great to see Colors embracing the unique targeting capability of Sky AdSmart. The platform will enable the campaign for Bigg Boss to engage key areas in London, reaching new and existing viewers via the loved and trusted medium of TV.”

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