Monday 17th January saw the most extraordinary day ever in radio. Hundreds of commercial stations in the UK broadcasted UK Radio Aid – a day of very special guests, presenters and activity to raise money for the Tsunami appeal.
Club Asia 963+972AM, the first and only Asian Radio Station broadcasting across London to dedicate the full twelve hours to UK Radio Aid; had a fundraising day with staff and presenters to raise money for this worthy cause.
In the name of charity, UK radio aid saw Missy D, Club Asia 963+972AM breakfast show presenter have a make under, Jas ?The (Wo)man On Drive? presenting his show in a Sari, and a miracle ? Dr Psycho remained silent for a whole hour! B4U TV captured all the activities as they spent the whole day at Club Asia studio filming and taking part in the numerous fundraising activities.
Celebrity Tea was served up by SIB from the Hypnotize Crew in return for money for the Tsunami Appeal. The top four bidders; Mr Kay & Middleman from the Urban Session, Rangeet from B4U and SIB from the Hypnotise crew, played Twister, which saw leg cramps, compromising positions and ended in a draw when both Middleman and SIB clasped on top of each other.
Staff took breaks from their work and paid to take part in some random 20 second burst of dancing throughout the day. On hearing the bell ring, everyone dropped what they were doing to run into a room and start dancing and then dispersed. As a result of the fundraising activities, Club Asia staff raised over ?500 in a single day for the Disasters Emergency Committee (DEC) Tsunami Appeal.
Sumerah Ahmad, Creative Director of Club Asia 963+972AM, talks about the station?s involvement, ?I?m proud to say that Club Asia Radio joined the many radio station taking part in UK Radio Aid. Many of our listeners have family and friends that have been affected by the devastation caused by the Tsunami in Asia. Our listeners and people from the Asian communities in the UK feel very passionate about the cause, as do we. I believe UK Radio Aid displays a cross cultural unity never before attempted for a humanitarian cause.?
?The Club Asia team were great and came up with a number of fundraising activities. It was all about providing hope by raising money for the Tsunami Appeal and demonstrating that together we can make a difference ? that?s why we got involved in UK Radio Aid because its not about us its about the people affected by the Asian Tsunami? ? Sumerah Ahmad Club Asia 963+972AM Creative Director.