Samarpita Samaddar has joined Bumble as its PR Director for India.
Samaddar, who previously led PR for ZEE Studios, will continue to be based in Mumbai. She will work with Bumble’s global communications team.
Samarpita has over a decade of experience in building brands across several sectors including entertainment, the arts, lifestyle, sports, among others. Over the years, she worked with India Foundation for the Arts (IFA), where she helped carve a space for artists, researchers, scholars in Indian mainstream media, and other organizations including Eros International, working on a diverse portfolio of successful, award-winning film campaigns in multiple languages including ‘Khaali Peeli’, ‘Suraj Pe Mangal Bhari’, ‘Dhadak’, ‘Aligarh’, ‘Newton’ (India’s official entry to Oscars in 2016), ‘Hotel Mumbai’, ‘Article 15’, ‘Nil Battey Sannata’, ‘Bajirao Mastani’, ‘Good Newwz’, ‘Manikarnika-The Queen of Jhansi’ to name a few.