Broadcasters submit bids for India cricket rights

Nine broadcasters have submitted their bids for live telecast rights of forthcoming India cricket matches.

The bids were submitted this morning at a hotel in Mumbai, with the bidders including ESPN Software Ltd, SET Satellite Singapore Pte, ZEE Telefilms, Reliance Infocomm, Ad Labs LTD (Reliance’s FM arm), Nimbus Sports International Pte LTD, Nimbus Communications LTD, British Sky Broadcasting (BSkyB) and Echostar Satellite Ltd.

The tenders will be opened in the presence of BCCI officials and all the prospective bidders tomorrow and after looking at the highest composite bid, the winning bid will be announced.

It looks certain that BSkyB, ZEE TV and Sony will battle it out for the UK telecast rights while Echostar would likely have placed its offer for the US territory.

According to Indian Television Reliance Infocomm has bid for broadband rights while sister concern Adlabs has bid for FM rights. Composite bids have been submitted by ESPN, ZEE, Sony and possibly Nimbus Sport.

Biz Asia will have full coverage from tommorow morning of the much anticiapted annoucement.