Brit Asia TV has been sold, BizAsiaLive.com can exclusively reveal.
The popular music channel, which targets young Asians in the UK, launched in 2008 and has since been owned by Jaz Bal. However, its been confirmed today that a Birmingham based consortium led by businessman Tony Shergill has taken over the channel after negotiations over a six-month period.
With the new investment, Brit Asia TV is expected to rejuvenate its programming with local lifestyle programming. It will also re-focus on its UK Punjabi music content. The channel is also moving its Birmingham base to a new office set in the Five Ways area, plus soon opening up studios in London.
Brit Asia TV recently changed its on-air look to reflect the digital-savvy audiences that watch television. However, the changes met a lukewarm response due to the lack of Punjabi music and the introduction of mainstream music videos.
Ofcom has already updated its licence by removing Bal as the licencee to Damesh Shergill.
An official statement from Bal and Shergill is expected soon.