BBC to create original shows for YouTube
BBC Group and YouTube today announced a new strategic partnership, focused on investments in new programming, collaborating to showcase more BBC moments that bring the UK together on YouTube, and upskilling the next generation of future creators and producers from across the UK.
Partnering with YouTube is part of the BBC’s value for all strategy, ensuring more BBC content is accessible to all audiences where they are, in addition to its hugely successful services such as BBC iPlayer and BBC Sounds, where the new programming will launch at the same time.
Tim Davie, BBC Director-General says: “It’s essential that everyone gets value from the BBC, and this groundbreaking partnership will help us connect with audiences in new ways. We’re building from a strong start and this takes us to the next level, with bold homegrown content in formats audiences want on YouTube and an unprecedented training programme to upskill the next generation of YouTube creators from across the UK. Importantly, this partnership also allows new audiences different routes into BBC services like BBC iPlayer and Sounds.”
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Pedro Pina, VP EMEA YouTube, added: “We are delighted to partner with the BBC to redefine the boundaries of digital storytelling. This partnership translates the BBC’s world-class content for a digital-first audience, ensuring its cultural impact reaches a younger, more global audience. Beyond the content, our first-of-its-kind training programme represents a deep investment in the UK’s creative pipeline designed to empower the next generation of British talent to lead the global creator economy. In doing so, we are not just telling the stories of today; we are building the stage for the storytellers of tomorrow.”
