B4U ties up with Amagi for content delivery

B4U Network
B4U Network

B4U has signed a deal with cloud-based broadcast infrastructure and targeted TV advertising company, Amagi for a range of end-to-end cloud based playout services.

Through its flagship channel playout platform, Cloudport 2.0, Amagi�۪s services will include playout, 24/7 monitoring, conditional access, and measurement systems leveraging satellite distribution from satellite operator AsiaSat.

The development marks a significant step in the adoption of cloud-based managed playout services by TV networks in India. It also demonstrates increasing adoption of the Amagi�۪s next-generation channel playout management services by TV networks worldwide to monetise their content delivery and distribution.

���Amagi�۪s playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates. We are also delighted with the excellent technical support delivered by Amagi in transitioning from our earlier playout infrastructure in just under two months,�۝ said Sandeep Gupta, Chief Financial Officer, B4U Network.

���With all our content assets on the cloud, we are in a position to efficiently expand to new geographies and target specific markets as the business demands. It also makes us future-ready, as Amagi�۪s platforms are extendable for content regionalisation, ad monetisation, and OTT platform integration,�۝ Gupta added.

The content and playlist is contributed by B4U in Mumbai and the UK, while playout is uplinked in Hong Kong via AsiaSat. The entire workflow is stitched through Amagi�۪s cloud infrastructure and monitored by Amagi at its headquarters in Bangalore.

Srividhya Srinivasan, Co-founder, Amagi, said, ���By supporting multisite workflows and collaboration, our Cloudport platform dramatically enhances playout and distribution efficiencies for B4U Television Network India, while enabling them to deliver a world-class entertainment experience to customers.�۝

���We are pleased to continue to support our client, B4U with high availability ground and space integrated monitoring/ control and up-linking service from our Tai Po Earth Station in Hong Kong, along with Amagi who provides end-to-end playout services, enabling B4U to enjoy a total transmission solution for access to Asia-Pacific-wide audiences via AsiaSat,�۝ said Philip Balaam, Vice-President, Sales and Business Development, AsiaSat.

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