B4U Network has launched its two flagship channels on on Zuku, the leading cable network and Star Times, the leading DTT operator in East Africa.

Both StarTimes and Zuku, cater to the local Asian community in Kenya, Tanzania, Rwanda, Malawi, Burundi, Entrea, Uganda, Ethiopia, Zambia and Sudan.

Ashok Shenoy, Head of Business & International Distribution states, “We at B4U are really excited to launch both our channels in East Africa on these prestigious platforms. With this launch B4U has now become the most widely distributed South Asian channel in the African continent. We are confident that B4U will cater to the large Bollywood fan base in the community and that they will enjoy the variety offered.”

Sunil Rohra CEO of B4U Network Ltd states, “B4U is proud to launch in East Africa, a territory which has a highly populated Indian community, with generations rich in culture. The B4U channels will show the best of Bollywood movies and music and exemplify the quality of B4U content. Our ongoing expansion strategy is proving to be a success in delivering the B4U brand to a variety of countries and we will continue to launch the channel in many more territories globally.”