B4U Network has announced the launch of its channel in Malaysia and Asia Pacific countries.
The channel will simply be known as ‘B4U’ and will be a hybrid of Bollywood movies, music and Bollywood lifestyle entertainment shows. Its the first time the network has experimented with the fusion of its B4U Movies and B4U Music channels.
Ashok Shenoy Head of Business & International Distribution states, “We are extremely delighted to extend B4U footprint to Malaysia on one of the prestigious platform like Astro. And as a part of our expansion strategy in coming months we are going to continue launching B4U channels in many more territories globally.”
Sunil Rohra, CEO of B4U Network states “B4U is proud to join forces with Astro and we intend to create a market for Bollywood in Malaysia. The hybrid B4U channel will show the best of Bollywood movies and music and exemplify the quality of B4U content.”
B4U will target the local Malay mainstream audience. It will be available on Astro, as part of the Mustika package.