Ofcom announced the award of the radio licence to Asian Star Community Radio for Slough, Windsor and Maidenhead earlier this month.
The radio station is actively planning and preparing for its launch which is planned for the summer this year with a grand celebration and opening.
Asian Star will be broadcasting from the heart of Slough, and is in the process of securing new studio and office premises. Asian Star will target local communities who reside in the above mentioned areas, with a target audience ranging from 25-55 year olds.
The radio station boasts a programming content with a variety of features and programmes such as local community news, local topical issues, a what’s on guide, traffic and travel, children’s programmes, cultural event coverage, healthcare, immigration law, careers, small business education-banking/taxation/accountancy, radio presentation development courses, youth programmes along with a variety of great music of all genres originating from the UK’s Asian music scene and the Asian sub continent.
The station will broadcast 70:30 music to speech ratio and will broadcast in the following languages: predominantly English, Punjabi, Urdu, Hindi & Bengali.
Asian Star will be broadcasting round the clock everyday and is also planning to stream live globally on the web.
The aims and objectives of the radio station are to serve, entertain, educate and inform the community, and therefore Asian Star will be getting involved in many community events and functions throughout the year, all religious calendar dates appropriate to the stations ethos will be celebrated.
The station will offer educational broadcasting courses which will be run by professional broadcasters with a wealth of radio industry experience. There will also be training programmes for experienced presenters to adapt them for 21st century radio, teaching them the benefits of the new age of DAB radio.
Digital broadcasting will be explained to ensure local people who express an interest in Asian Star and radio in general, whether from a presentation prospective or as a listener, Asian Star will be there to assist.
Asian Star Radio’s directors are Ray Siddique & Pritam Chaggar.