ARY News & Sony SAB launch on Virgin Media

Virgin Media has expanded its Asian TV offerings by launching ARY News and Sony SAB TV on the cable platform.

ARY News – the 24 hour Pakistani news channel from the ARY Network is available on Virgin Media channel number 819.

Sony SAB TV – the light entertainment channel from the Multi Screen Media Asia network is available on channel 807.

Shalin Patel, Head of Marketing and Distribution, SEN Europe commented, “Sony SAB has now established itself for not only its ground breaking content in South Asian television, but also as the only channel available through a dish, aerial and cable. In a fast moving, multichannel industry we�۪ve kept our focus on making quality content widely available to millions of viewers.”

Tony Lit, Head of SEN Europe added, “Now available in over 20 million homes, Sony SAB can be enjoyed by more people than any other Hindi language channel in the market. Once again we have added another option for viewers to watch this quality service, making convenient access to everyone the most important factor for the channel.”

Emma Jones, Director of Content Acquisition, Virgin Media said, “Sony SAB is a great addition to our Asian channel line-up, providing even more value added entertainment for customers as part of their TV subscription.”

Sony SAB TV is also available on Sky channel 816, Freesat channel 660 and recently launched on Freeview (Manchester) channel 53.

Both channels are avilable on the M+, L and XL packages. They join the recent additions Rishtey, NDTV Good Times and Star Life Ok on Virgin Media.