ARY Digital was one of the most watched Pakistani channels during September and November, according to figures released by the channel.

In Pakistan, the channel beat off competition from Geo, Hum TV, TV One, Indus Vision and A Plus. During Eid in September, ARY Digital grabbed 70.1 per cent market share, whereas Geo was second with 59.1 per cent and Hum TV next with 42.0.

In November, ARY Digital continued its dominant spree by being ahead of its rivals, according to Medialogic data for Pakistani entertainment channels. The audience measured was of viewers aged between 15 and 45.