Apple TV rebrands, drops the ‘+’ from its name

Apple has officially rebranded its streaming service, removing the ‘+’ from Apple TV+ to become simply Apple TV. The move reflects a strategic effort to streamline Apple’s entertainment offerings and reduce confusion between its hardware product and its content platform.

Despite the name change, the service will continue to feature its acclaimed slate of original programming, including titles such as ‘Ted Lasso’, ‘Severance’, and ‘The Morning Show’. Industry analysts suggest the rebrand may also signal Apple’s intent to expand its global reach and simplify user experience across devices.

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