Anushka-Varun to tour 10 cities for ‘Sui Dhaaga’ promotions


India has a rich, unmatched heritage of beautiful craftsmanship and Anushka Sharma and Varun Dhawan will be celebrating local artisanship and craftwork during the city tours of ‘Sui Dhaaga – Made In India’. The actors are set to travel the length and breadth of the country during the promotions of ‘Sui Dhaaga’ for which they have dedicated 40 days. When leading actors hardly give 20 days for a film promotion, Sharma and Dhawan’s promotional calendar certainly seem to tell us that they are mighty confident about the film. Their nationwide tour to promote the film also signals that they are going all out for the film.

Producer Maneesh Sharma says, “During the nationwide city visits, Anushka and Varun will promote the local craftsmanship of that particular city/state. They will be interacting with local artisans, visiting their workshops and offices and also try and pick up a skill or two from them! It is their effort to bring focus on the local industry that needs attention and preservation in this digital era. It is their effort to ensure that our history and traditions of craftsmanship are celebrated by the youth of the country who might not be aware of all the diverse cultures of craftsmanship!”

He adds, “Our mission with Sui Dhaaga is to tell the youth of the country that through self-reliance, they could make their dreams come true, realise their goals. Varun and Anushka would speak to them extensively during these city visits. From visiting colleges, to design schools, to schools that focus on incorporating a culture of skill amongst their students, Varun and Anushka will leave no stones unturned to take the message of the film to the future of the country.”

The duo are set to travel to Ahmedabad, Delhi, Lucknow, Kolkata, Pune, Jaipur, Chandigarh, Indore among others and also show the film’s trailer and other content from the film in every city that they travel to.

A film about finding love and respect through self-reliance, ‘Sui Dhaaga – Made in India’ is a heart-warming story that celebrates the spirit of self-reliance. The film’s plot is inspired by Mahatma Gandhi’s philosophy and takes a leaf out of the hugely acclaimed Make In India campaign. While Dhawan plays the role of a tailor, Sharma plays an embroiderer in the film.

The actors have been paired for the first time and are definitely the most awaited on-screen pair of 2018. The National Award-winning, dream-team of director Sharat Katariya and producer Maneesh Sharma seems to have taken the bar of perfectionism several notches higher with the looks they have crafted for their leading actors.

Yash Raj Films’ entertainer ‘Sui Dhaaga – Made in India’ is set to release on 28th September this year.

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