Virgin Media will launch the Amazon Prime Video app on its TV platform.
Virgin Media’s parent company, Liberty Global has been in the process of combining over-the-top video apps to its TV service, in a strategy to integrate linear and digital platforms together.
Enrique Rodriguez, Liberty Global’s EVP and Chief Technology Officer said, “We’re excited to partner with Amazon to deliver its highly-popular content, including Amazon Originals and Exclusives, directly to our consumers. We know our customers want to see their favourite shows and programming on their big screen at home, and our partnership with streaming services like Amazon continues to make that happen.”
Jay Marine, Vice President, Amazon Prime Video Europe added. 2We have made it even easier for our customers to enjoy Prime Video including Amazon Originals like The Grand Tour, The Marvelous Mrs Maisel and the highly-anticipated Good Omens starring Michael Sheen and David Tennant. We are excited that these shows and many others, award-winning movies and our forthcoming exclusive Premier League matches will all be available on Virgin Media’s V6 box for millions of Prime members across the country.2
The app will be available on Virgin Media from this summer.