Akshay Kumar’s recently released film ‘BellBottom’ is reportedly planning to premiere on Amazon Prime Video as soon as September.
According to Bollywood Hungama, the makers are keen to monetize from the film’s success by releasing it on the digital platform rapidly. The film has had a limited release at cinemas in India due to the pandemic.
A source told the publication, “The makers of Bellbottom and Akshay Kumar have the option to release the film on the digital platform after four weeks from its theatrical release. In fact, Amazon Prime Video has already acquired the streaming rights of Bellbottom and will premiere the film on its OTT streaming platform.”
The source added, “The producer of Bellbottom Vashu Bhagnani wanted to premiere the film on OTT two weeks after its release. However, with national multiplex chains negotiating the theatrical release and terms, Bhagnani finally settled for four weeks.”
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