ABP News wins two awards for innovative marketing
ABP News has won two metals for its Brand Campaign at the 4th Edition of the Exchange4Media OOH Awards and were rewarded for ���Strategy & Most Innovative Use of Digital OOH Media.�
The Awards were for:
�ۢ Bronze for Best Outdoor plan- Strategy
�ۢ Bronze for Most innovative use of Digital OOH media
Talking is a national past time and Indians are expressive talkers without being effective listeners. Since everybody is talking at the same time ABP News created a powerful proposition, ���Everyone would want to listen to those who watch ABP News.�
An integrated campaign was created to convey this thought in a TVC. This idea was further extended through engaging Radio spots, Print and Outdoor. The OOH innovation brought alive the campaign message of ���ABP News dekhnee wallo ki sab suntee hain�.
The activation idea started a 2 way dialogue between the channel and the viewers. To achieve this, ABP news installed a visual device, a larger than life ‘Podium’ at key bus shelters across 40 cities with over 675 touch points. Through this, people got an excellent opportunity to share their opinion in real time which was recorded live and featured on the popular show “Maha Bahas”.
ABP News is available free-to-air on Sky channel 817 in the UK.
